Here is an interesting way for an artist to pre-sell his work prior to a major exhibit:
Tim Tate (a Migration favorite artist) is exhibiting again this year at SOFA Chicago (a Migration favorite fair). During the week leading up to the November 5 Preview Opening of SOFA, Tim has taken a piece scheduled to be shown at SOFA and listed it on ebay. The piece, titled "Summer of Love", will be priced at $12,000 in Chicago, but bids on ebay start at $9,500. See the listing here.
Tim is a well known and highly recognized artist. If anyone can make this strategy succeed, it will be him. Potential bidders/buyers can bid on "Summer of Love" with confidence (not always the case for most internet art sales). Tim has traditionally done well at SOFA selling virtually all his work on display. So, odds are, "Summer of Love" will sell in Chicago – for the full retail price. This ebay listing is an excellent opportunity for savvy bidders to get a beautiful Tim Tate piece for an excellent price... and a great story.
Tim is not the first artist to list his work on ebay, but this is a particularly unique preview opportunity to a major exhibition. Will this be a trend in retail art? Will it be a successful trend?
Success in the art world is often dependant on creating a buzz. Tim is a master of buzz. But, above all, he is a master of contemporary glass art.