McDonald's® is making art more accessible

I'm all for making art accessible to the most people, but I have to categorize this as "a sign the apocalypse is upon us"....

Today, I got myself a little over hungry. Desperate for a quick caloric fix, I jumped into a McDonald's®. As I sat down and unwrapped my burger, I noticed the paper placemat on my perma-greasy tray didn't have the usual word find, maze, tic-tac-toe or any other games on it. Instead, it was a big ad for the new McCafé® coffees. What I read puzzled me more than any game. I tore off the text part of the ad. Here’s what it said:

I don't know. My first instinct is to say WTF! It's a cheap coffee served in a plastic cup - not art. But then again, maybe I should be more aware that art really is all around us. And I should tip my hat to the excellent craftsmanship of the many proud artisans who live among us.

Nope. I'm going to stick with WTF.

Comments

[bill emory]

WTF indeed, many times over. What aspects of our culture am I ashamed of? Fast food is one of those aspects.

http://www.billemory.com/2006/09/coulrophobia.html

[Wwc]

We have Duchamp to thank for this. Thanks for nothing Marcel.

[Rob]

Dadaism taken to extreme. "This is not a coffee."

[Michael Fitts]

McDonald's entire marketing campaign is to make their products out the be the GREATEST THINGS IN THE WHOLE WORLD! Just ridiculous.

[Shirley Ende-Saxe]

My take? It's a co-opting of art to sell cheap coffee. Just the mention of gallery or museum lends a certain elitism to the product. They pay huge amounts of money to people to come up with this drivel and it all amounts to a pile of steaming (not coffee). But people buy it and that's the only thing that matters in this culture.

Art has been turned into a commodity too, but not at the level of this! And Marcel at least had the decency to intend his art to provoke, not sell something.

[Nexpider]

I think everyone is getting caught up in the McDonald's name and not the underlying problem here.

[entertainment source]

I guess we have to blame the marketers for being so creative and convincing.